Over the past 125 years, GUND has been known as a premier plush company for innovative designs, huggable personalities and the softest of fabrics. Made from soft material that meets famous GUND quality standards, GUND’s animal and character collections are built to be passed down from generation to generation. Consumers around the world can be assured that safety will always be a cornerstone of GUND’s mission, that they are committed to these values, and will continue to prioritise the quality, safety and craftmanship of all GUND items.